If you’ve been following our blogs on Confessions of thePricing Man: How Price Affects Everything by Hermann Simon you’ve been learning about the huge leverage that pricing can have on your [...]
In reading The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller, Jay Papasan, this chapter is the most valuable in my opinion. Why? Because it provides solid [...]
Pricing……..Peter Drucker called it the “most neglected area of marketing.” Drucker saw a clear link between pricing and profit and also sensed there is an enormous improvement potential simply by [...]
Multitasking is a lie. You’re one of the majority who don’t believe this, aren’t you? We fully expect pilots and surgeons to focus on their jobs to the exclusion of everything else. We expect [...]
This past Wednesday I had the privilege to share the Topgrading Process for a group of business leaders in an Executive Forum meeting in West Des Moines. One of the participants asked a question [...]
A foundational principal we will teach at our Scaling Up Workshops is the ‘One Thing’. We recommend that when choosing a priority you choose One Thing for the year or your quarter to choose to [...]
How To Create a Great Value Proposition Osterwalder offered 10 characteristics of Great Value Propositions: 1. Are embedded in great business models 2. Focus on few pain relievers and gain [...]
How does your company move from Good to Great? What Defines “Great?” Jim Collins answers this by posing 12 Questions that your business needs to answer to achieve greatness. As a quick review [...]