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Pricing……..Peter Drucker called it the “most neglected area of marketing.” Drucker saw a clear link between pricing and profit and also sensed there is an enormous improvement potential simply by [...]

Multitasking is a lie. You’re one of the majority who don’t believe this, aren’t you? We fully expect pilots and surgeons to focus on their jobs to the exclusion of everything else. We expect [...]

This past Wednesday I had the privilege to share the Topgrading Process for a group of business leaders in an Executive Forum meeting in West Des Moines. One of the participants asked a question [...]