Pricing – Your Achilles Heel?
Pricing……..Peter Drucker called it the “most neglected area of marketing.” Drucker saw a clear link between pricing and profit and also sensed there is an enormous improvement potential simply by [...]
The Big Lie – Multitasking
Multitasking is a lie. You’re one of the majority who don’t believe this, aren’t you? We fully expect pilots and surgeons to focus on their jobs to the exclusion of everything else. We expect [...]
Top Grading – Hiring for Attitude
This past Wednesday I had the privilege to share the Topgrading Process for a group of business leaders in an Executive Forum meeting in West Des Moines. One of the participants asked a question [...]