Communication Is Leadership

Communication Is Leadership

Verne Harnish has long lauded Kip Tindell’s book Uncontainable as one of the best business books he’s ever read.

Tindell shares a fervent belief in the concept of Conscious Capitalism.  We explored this in 3 Rules, 5 Attributes Make A Good Company Achieve Business Growth!  Companies like Costco, Whole Foods and Southwest Airlines, living this philosophy, influenced Tindell’s building of The Container Store.

As Herbert “Herb” David Kelleher, co-founder, Chairman Emeritus and former CEO of Southwest Airlines stated, “A company is stronger if it is bound by love rather than by fear.”

How Strong Is Communication in your Business?

A revealing question to ask about your company: How Strong Is Communication in your Business?

  • What would you rate your communication score on a scale of 0-10?
  • More importantly, what would your leadership team rate it
  • And the most important indicator of all, what would your team of employees rate it?

Kip Tindell notes that we’re all unhappy when we feel excluded.  Communication is compassionate.  “Nothing,” he noted, “gets rid of bad actions faster than transparency!”

Real Transparency is communication and Tindell notes that this starts with leadership.

Tindell has many mentors and perhaps the most influential of them is Stanley Marcus who, very early in its existence, visited The Container Store and loved it.  Marcus’ influence helped the Container Store immensely. Once you have an aspiring goal, Tindell feels, “the universe conspires to assist you.”  Stanley Marcus’ relationship with The Container Store is evidence of this.

One Great Person Equals Three Average

Tindell shared one of The Container Store’s fundamental principles, or Core Values, on people; the idea that one Great Person equals three average ones. Who, he asks, wants to work at a mediocre company? At The Container Store everyone works with great people. He noted, if you were on a golf team wouldn’t you want to golf with Phil Mickelson? When you were in school didn’t you want to be with the coolest kids, the girl/boy who was the most popular, etc.?

He feels his people want to come to work in the morning. They achieve great things because they work with other people who are great. Employees feel privileged to work at The Container Store because of the quality of the people they work with.

Build Culture Around His Life Philosophy

Part of Tindell’s values include never being accused of being a pushy sales person.

He believes in something he referred to in his book Uncontainable, the “Man in the Desert Approach” to selling. If a man was in the dessert for an extended period of time and he came upon an oasis, what would he want? He’d certainly want a glass of water to quench his parched lips and throat. Yet he’d also want and need so much more. How about some Gatorade to restore his electrolytes? Wouldn’t he want to call home and have a meal?

Communication Is Leadership

His team at The Container Store is trained to carry it further. When someone asks for a tie rack, they give the customer a dance, asking questions to learn more about their closet and their needs beyond what they feel is their solution. The Container Store is there to “Sell solutions not items.” Ultimately, the customer buys more because they’ve solved their problems. 

In order to achieve this, you must have great people, and ultimately, people who care. For more on The Container Store Kip Tindell’s Core Values, specifically their “1 equals 3”, visit Core Value in Recruiting and Hiring.

My good friend Doug Wick – Gazelles Coach in Cedar Rapids Iowa is the author of this insightful article.




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